Ndi ndalama zambiri zomwe zimakhudza mtengo, kulongedza katundu nthawi zambiri kumakhala kotsiriza pamndandanda wa aliyense malinga ndi zoyambitsa malonda ndi zofunika kwambiri.Koma zoona zake n'zakuti kulongedza katundu kungakhale njira yamphamvu kwambiri yogulitsira makasitomala pa nkhani ya kampani yanu ndikudziwitsa anthu zamtundu wanu.
Ganizilani za ulendo wanthawi zonse wopita ku sitolo yaikulu ya kwanuko.Kodi mumawona kangati zatsopano ndipo chifukwa chiyani?M’zaka za m’ma 1990, masitolo ogulitsa zakudya anali ndi zinthu 7,000 chabe pa mashelefu awo;koma chiwerengero chimenecho chafika pa zinthu 40,000 mpaka 50,000 lero.Ndiye kodi mtundu umadziwika bwanji pampikisano?
Lowetsani Packaging ya Brand ndi Design
Kodi muyenera kuganizira chiyani posankha njira yopakira mtundu wanu?Tayang'ana makiyi 4 apamwamba kuti apambane: kukulitsa chidziwitso chamtundu, kupanga mapangidwe osaiwalika, kunena nkhani yabwino, ndikukankhira zilengezo zapanthawi yake.
1. Kudziwitsa Zamtundu
Kodi mtundu wanu watchuka kale bwanji?Ngati mtundu wanu uli wopambana kale ndipo uli ndi mawonekedwe amphamvu, zitha kukhala zoyipa kusokoneza njira yopambana.Ngati mukungokulitsa mtundu wanu, pali malo ambiri oyesera njira zosiyanasiyana zowonjezerera kuzindikira kwamtundu.Njira imodzi yowonjezerera kuzindikirika kwa mtundu ndikugwiritsa ntchito ma CD osiyanasiyana kufalitsa chizindikiro chamtundu pamsika.
Kumbukirani kuti kusasinthasintha ndiye chinsinsi chokulitsa chidziwitso cha mtundu wanu.
2. Kupanga
Njira yodziwira mapangidwe abwino ndi kumveka kwake komanso kuphweka.Kapangidwe kake kayenera kukhala komveka bwino pa zomwe mankhwalawo ali, ndipo zotengerazo ziyenera kudziwitsa ogula zomwe zili mkati mwake.Osayesa kukhala wanzeru kapena mwachisawawa kotero kuti mumasokoneza owerenga pamene mukuyesera kukhudza alumali.Ikani ndalama popanga zinthu zowoneka bwino, tulukani pa alumali ndipo mwina malonda anu agulidwa makamaka pamtengo wowonjezedwa ndi ma CD okongola kapena opangidwa bwino.Kapangidwe kake kamayenera kukhala kogwira ntchito chifukwa simukufuna kuti makasitomala anu azikwiyira phukusi chifukwa akuvutika kuti asatsegule zomwe adagula kwa inu.
3. Kufotokoza nkhani
Chinsinsi cha nkhani yabwino yamtundu uliwonse ndi kukhulupirika komanso kutsimikizika.Mukufuna kuti makasitomala amve kukhudzidwa kwamtundu wanu.Izi sizikutanthauza kuti muyenera kukokera mtima kuti kasitomala alire ataona mtundu wanu - makasitomala ambiri sangakane machenjerero apamwamba kwambiri.Kuti makasitomala azitha kuchita nawo chidwi ndi mtundu wanu, muyenera kuwauza nkhani ya izi, nkhani yomwe imapereka chifukwa chomveka choti asamalire.Ngati mugwiritsa ntchito kamvekedwe koyenera ndi kamvekedwe kofotokozera, zidzasesedwa munkhani yamtundu wanu.Ndipo kuchitapo kanthu kumeneku kumatha kulipira: malinga ndi chidziwitso chochokera ku Disney Institute, posankha pakati pa mtundu, wogula yemwe ali ndi chidwi amakhala ndi mwayi wopitilira katatu kuti akulimbikitseni ndikugulanso mtundu wanu.
4. Zolengeza
Pomaliza, mumapereka bwanji uthenga womwe mukufuna kupeza pa radar ya kasitomala?Mungafunike kulengeza za chilichonse kuchokera ku malonda omwe akubwera kapena kukwezedwa, kusunga masiku a chochitika chokonzekera, kapena zinthu zochepa zomwe zilipo.Mutha kugwiritsa ntchito zilembo kuti mudziwitse kasitomala za zilengezo kapena zambiri zapanthawi yake.Izi zitha kugwiritsidwa ntchito mwachindunji pazoyika zanu zomwe zilipo ndikusiya kugwiritsidwa ntchito pokhapokha chochitika kapena kupezeka kwatha.Kapena mutha kungosintha zotengera zanu kuti mukweze malonda anu ochepa.
Momwe Mungagwiritsire Ntchito Zambiri Zokhudza Makasitomala Anu
Mitundu yamapaketi imakhalanso ndi chikoka chachikulu pa zosankha za makasitomala.Mukamadziwa zambiri za iwo, mutha kudziwa bwino mtundu womwe ungawapangitse kukhudzidwa mtima.Kuwala kwa buluu, mwachitsanzo, kungawoneke ngati kusewera kwambiri, pamene mthunzi wakuya wa buluu umapereka kudalirika ndi chitetezo.Pali maphunziro zikwizikwi omwe amasanthula psychology yamitundu.Chitani kafukufuku kuti mudziwe zambiri zomwe mitundu imatanthauza kwa ogula kuti mutha kusintha mwamakonda ma CD anu.
Kodi mungagwiritse ntchito bwanji deta yamalonda kuti muwonjezere njira zanu zopangira?Kuyeza momwe ogula amachitira - ndi zomwe amagula - pamlingo wa sitolo akadali njira yabwino yodziwira kupambana komanso kumakupatsani mwayi wochitapo kanthu pazochitika zenizeni: Mungathe kupanga zopangira zopangira ndikuwona njira yomwe imabweretsa zotsatira zabwino.
Mukhozanso kugwiritsa ntchito deta yanu yogulitsa malonda kuti mugwirizane ndi misika ina ndi ma CD a mwambo.Mwachitsanzo, zaka chikwi zitha kusunthidwa ndi mitundu yodziwika bwino komanso zithunzi zolimba mtima, pomwe makasitomala akale atha kutsimikiziridwa ndi mtundu wovomerezeka ngati wakuda, imvi, ndi zoyera.
Ngakhale zingawoneke ngati zosafunikira kwambiri kuposa zina, kuyika zinthu kumatha kukhala njira yamphamvu yolumikizirana ndi makasitomala anu, kudziwitsa anthu zamtundu wanu ndikulimbitsa mbiri yanu.Onetsetsani kuti mwapindula kwambiri.
Nthawi yotumiza: May-16-2022