Ngeendleko ezininzi ezinefuthe kumgca osezantsi, ukupakishwa kwemveliso kudla ngokuba yinto yokugqibela kuluhlu lwakhe nabani na ngokumalunga namanyathelo okuthengisa kunye nezinto eziphambili.Kodwa inyani yeyokuba ukupakishwa kunokuba yindlela enamandla kakhulu yokuthengisa abathengi kwibali lenkampani yakho kunye nokwazisa ngophawu.
Cinga ngotyelelo oluqhelekileyo kwivenkile yengingqi yakho.Uzibona kangaphi iimveliso ezintsha kwaye ngoba?Ngeminyaka yee-1990, iivenkile zegrosari zazineemveliso nje ezahlukeneyo ezingama-7,000 kwiishelufu zazo;kodwa elo nani liye lenyuka laya kutsho kuma-40,000 ukuya kutsho kwezingama-50,000 namhlanje.Ke i-brand iphuma njani kukhuphiswano?
Ngena ukuPakisha uphawu kunye noYilo
Yintoni omele uyiqwalasele xa ukhetha isicwangciso sokupakisha kwi-brand yakho?Sijolise kwizitshixo ezi-4 eziphezulu zempumelelo: ukwandisa ulwazi lwebrendi, ukuyila uyilo olungalibalekiyo, ukubalisa ibali elimnandi, kunye nokutyhala izibhengezo ngexesha elifanelekileyo.
1. Ukwazisa ngophawu
Idume kangakanani ibhrendi yakho?Ukuba ibhrendi yakho sele iphumelele kwaye inobukho bophawu olomeleleyo, inokuba yinto embi ukumosha ngefomula eyimpumelelo.Ukuba ukhulisa nje ibhrendi yakho, kukho indawo eyongezelelekileyo yokulinga iindlela ezahlukeneyo zokwandisa ulwazi lophawu.Enye indlela yokwandisa ukuqondwa kwebrendi kukusebenzisa iintlobo ngeentlobo zokupakishwa ukusasaza uphawu lwentengiso kwimarike.
Khumbula ukuba ukungaguquguquki kusitshixo sokwandisa ulwazi lwakho lophawu.
2. Uyilo
Indlela yokuchonga uyilo oluhle kukucaca kunye nokulula.Uyilo kufuneka lucace malunga nokuba yintoni na imveliso, kwaye ukupakishwa kufuneka kuxelele umthengi ukuba yintoni engaphakathi.Sukuzama ukuba krelekrele kakhulu okanye ungakhethi ukuba ubhide umfundi ngelixa uzama ukuba nefuthe kwishelufu.Tyala ekudaleni izinto ezibonakalayo ezibonakalayo, gqama kwishelufu kwaye mhlawumbi imveliso yakho iya kuthengwa ngokukodwa ngexabiso elongeziweyo ngokupakishwa okuhle okanye okwenziwe kakuhle.Uyilo nalo kufuneka lusebenze kuba awufuni ukuba abathengi bakho babe nengqumbo yephakheji njengoko besokola bengaphumelelanga ukuvula into abayithengileyo kuwe.
3. Ukubalisa amabali
Isitshixo kulo naliphi na ibali le-brand elungileyo kukunyaniseka kunye nokunyaniseka.Ufuna abathengi bazive benokuzibandakanya ngokweemvakalelo kwi-brand yakho.Oku akuthethi ukuba kufuneka utsale iintliziyo ukuze umthengi alile xa ebona ibhrendi yakho - uninzi lwabathengi bangazibhaqa kubuchule obukhohlisayo obungaphezulu.Ukuze abathengi bazibandakanye ngokweemvakalelo nophawu lwakho, kufuneka ubaxelele ibali malunga nalo, ibali elibonisa isizathu esinyanzelisayo sokuba bakhathalele.Ukuba usebenzisa ithoni echanekileyo kunye ne-arc ebalisayo, baya kutshayelwa kwibali lophawu lwakho.Kwaye olu thethathethwano lunokuhlawula: ngokolwazi oluvela kwiDisney Institute, xa ukhetha phakathi kweebrendi, umthengi obandakanyeka ngokweemvakalelo unamathuba aphindwe kathathu okucebisa kwaye athenge kwakhona ibhrendi yakho.
4. Izaziso
Okokugqibela, uluhambisa njani kakuhle naluphi na ulwazi ofuna ukulufumana kwirada yomthengi?Kusenokufuneka wenze isibhengezo malunga nantoni na evela kwiintengiso ezizayo okanye unyuso, gcina imihla yesiganeko esicwangcisiweyo, okanye izinto ezifumanekayo ezilinganiselweyo.Ungasebenzisa iilebhile ukulumkisa umthengi kuzo naziphi na izibhengezo okanye ulwazi olungexesha.Ezi zinokufakwa ngokuthe ngqo kwipakethe yakho esele ikho kwaye iyekwe ukusetyenziswa emva kokuba isiganeko okanye ukufumaneka kuphelelwe lixesha.Okanye unokutshintsha nje ukupakishwa kwakho ngokupheleleyo ukukhuthaza imveliso yakho elinganiselweyo.
Indlela yokusebenzisa iDatha malunga nabathengi bakho
Imibala yokupakisha nayo inefuthe elikhulu kwizigqibo zokuthenga kwabathengi.Okukhona usazi ngazo, kokukhona unokwazi ukubona ukuba nguwuphi umbala oza kuzibangela ukuba ziphendule ngokweemvakalelo.Ukukhanya okuluhlaza okwesibhakabhaka, umzekelo, kunokubonwa njengento edlalwayo, ngelixa umthunzi ojulile ohlaza okwesibhakabhaka ubonisa ukuthembeka kunye nokhuseleko.Kukho izifundo ezininzi ezihlalutya ipsychology yemibala.Yenza uphando ukuze ufunde ngakumbi malunga nokuba imibala ithetha ntoni kubathengi ukuze ukwazi ukwenza ngcono ukupakishwa kwakho.
Ngenye indlela ungasebenzisa idatha yokuthengisa ukwandisa izicwangciso zakho zokupakisha?Ukulinganisa indlela abathengi abaziphatha ngayo-kunye nento abayithengayo-kwinqanaba levenkile kuseyona ndlela ilungileyo yokumisela impumelelo kwaye ikuvumela ukuba usabele ngexesha langempela kwintsebenzo yangempela: Unokwenza i-packaging tweaks kwaye ubone ukuba yeyiphi iqhinga elivelisa iziphumo ezilungileyo.
Ungasebenzisa kwakhona idatha yakho yokuthengisa ukujolisa kwiimarike ezithile ngokupakishwa kwesiko.Umzekelo, iimillennials zinokushukunyiswa yimibala enefashoni kunye nemizobo engqindilili, ngelixa abathengi abadala banokuqinisekiswa sisikimu sombala esigunyazisiweyo njengomnyama, ngwevu, kunye nomhlophe.
Nangona isenokubonakala iyinto engabalulekanga kangako kunamanye amalinge, ukupakishwa kunokuba yeyona ndlela inamandla yokunxibelelana nabathengi bakho, ukuphakamisa ulwazi lwebrendi kunye nokuqinisa isidima esiqinileyo.Qinisekisa ukwenza okuninzi kuyo.
Ixesha lokuposa: May-16-2022