Ukupakisha okuhlukile kungapela umehluko phakathi komkhiqizo ogqamayo kanye nalowo ohambisana nawo wonke amanye.Ukupakisha kubaluleke njengekhwalithi yemikhiqizo oyinikezayo.Kuyiqiniso ukuthi ukupakishwa kuthinta izinqumo zokuthenga zamakhasimende amaningi.
Nazi Izindlela Ezimbalwa Zokubonisa Ngokuphumelelayo Ibhrendi Yakho Kuphakheji Yakho
1. Sebenzisa Izitika Eziyingqayizivele
Ukusebenzisa izitikha ezihlukile ephaketheni lakho kuzokwenza kube lula kumakhasimende akho ukubona umkhiqizo wakho.Lokhu akufanele kube nzima ukukufeza ngoba singakwazi ukwenza ngendlela oyifisayo izitika ezimele umkhiqizo wakho kuphela.Lapho imakethe yakho ohlosiwe isikwazi ukuhlobanisa umkhiqizo wakho nezitikha ezenzelwe inkampani yakho ngokukhethekile, ungadonsa amakhasimende amaningi.
2. Beka Ilogo Yomkhiqizo Wakho Esimeni Esibonakalayo
Ukufaka ilogo yomkhiqizo wakho ephaketheni kusebenza kahle kuphela uma ilogo ibonakala.Ukuma kwelogo kumele kuncike ohlotsheni lwephakeji.Isibonelo, uma upakisha umkhiqizo othile usebenzisa ibhokisi lesikwele elingenalutho, ilogo ingaba kunoma yiluphi uhlangothi lwephakheji.Kodwa-ke, uma unomklamo wephakeji ohlanganisa izinto ezinqwabelene ngokweqile, ilogo kufanele ibekwe eceleni lapho okungekho khona ukuphazamiseka.Uma ilogo ifihliwe ngemuva kwe-over-lap, abathengi bazothola kunzima ukuhlonza umkhiqizo wakho kalula.
3. Khetha Uhlobo Oluhlukile Lokupakisha
Ukuze umkhiqizo wakho ugqame, kufanele ube nobuchule mayelana nesitayela sakho sokupakisha.Isibonelo, uma iningi labadlali embonini yakho lisebenzisa iziqukathi eziyisikwele emikhiqizweni yabo, ungafuna ukucabanga ngaphandle kwaleso siqukathi.Ungathatha iphakheji emise okweqanda noma engunxantathu ezogqama.
Umkhiqizo wakho ungase ube eshalofini elifanayo namanye amabhrendi ambalwa ahlinzeka ngomkhiqizo ofanayo.Uma umkhiqizo wakho ubonakala uhluke kakhulu ephaketheni lakho, ayanda amathuba okudonsa ukunaka kwabathengi.
4. Faka Imibala Yomkhiqizo Ephaketheni Lakho
Abathengi bangahlobanisa umkhiqizo wakho nemibala oyisebenzisayo.Uma imibala yenkampani yakho iluhlaza okwesibhakabhaka futhi ibomvu, ungakwazi ukupakisha imikhiqizo yakho ngokuqhubekayo usebenzisa izinto eziluhlaza okwesibhakabhaka nokubomvu.Ukuvumelana kwemibala kungaholela ekutheni abathengi bajwayelane nomkhiqizo wakho ngaphandle kokuthi bafunde ulwazi lokuhlonza kuphakheji.
5. Gcina Kulula
Uma ukupakisha kwakho kumatasa kakhulu futhi kugcwele imibala eminingi nemiklamo, umkhiqizo wakho ngeke ucace kubathengi.Njengoba uhlose ukuhluka futhi uvelele, kugcine kulula.Gwema ukufaka inhlobonhlobo yemibala nezigaba zokubhala.
Yiqiniso, elula akusho plain.Idizayini yakho yangokwezifiso yokupakisha yomkhiqizo isengagqama ngosizo lwezimpawu ezikhethwe ngokucophelela.Lezo zingahamba njengengxenye yamakesi akho noma iphethini ephrintiwe yephakheji, noma lezo zingaba yingxenye yokuqeda.
6. Tshala Ezisetshenziswa Zokuklama Imikhiqizo
Izinga lokupakisha kwakho kanye nomkhiqizo libalulekile.Ngakho-ke kubalulekile ukuthi ungadali izinqamuleli ngenhloso yokonga imali lapho upakisha imikhiqizo yakho, ngaphandle kwalokho umkhiqizo wakho ngeke ubonakale ngempumelelo.Uma abathengi kufanele bajeqeze amehlo ukuze babone ukuthayipha, noma ukwakheka komkhiqizo wakho kungcolile, usengozini yokufaka umkhiqizo wakho engozini.Kuzodingeka ucwaninge izinhlobo ezahlukene zesofthiwe ezikhiqiza umklamo wokupakisha wekhwalithi ephezulu.Kuzodingeka futhi ukuthi utshale imali kulwazi olungase lwenze uphawu lomkhiqizo.Kungenzeka ukuthi ube nesoftware yekhwalithi kodwa uphume namalogo amabi ngoba wena noma umklami awunabo ubuhlakani obudingekayo ukuze asebenzise lolu hlelo.
7. Qonda Imakethe Yakho
Ungase ucabange ukuthi umkhiqizo wakho ubonakala kahle ephaketheni lakho ulandele izinyathelo ezingokoqobo ezingenhla.Kodwa-ke, uma imakethe yakho ohlosiwe kanye nekhasimende bengavumelani ukuthi umkhiqizo wakho ubonakala kahle, khona-ke wonke umsebenzi wakho onzima wawuyize.Kufanele ubheke ukupakisha kwakho ngokombono womthengi, indlela elula yokwenza lokhu ngocwaningo lwemakethe.
Izingxoxo zabathengi, amaqembu okugxilwe kuwo, uhlu lwemibuzo, nezinhlolovo ezimayelana nomkhiqizo wakho ephaketheni lakho zizokunikeza ukuqonda mayelana nokuthi ungadinga kuphi izinguquko nokuthuthukiswa, kanye nezindawo lapho usebenza khona kahle.Lokhu kuzoba indlela engcono kakhulu yokuthola umbono ongachemile futhi ikusize ukumaketha umkhiqizo wakho ngokupakisha kwakho.
8. Sebenzisa Ukuthayipha Okucacile
Ezweni lanamuhla elisheshayo, ukusebenzisa i-typography ecacile emaphaketheni kubalulekile ekukhangiseni okuphumelelayo kwemikhiqizo namasevisi akho.Kubalulekile futhi ukudlulisa umlayezo webhizinisi lakho ngokucacile kwabangaba amakhasimende ngokusebenzisa iphakheji yakho.Ukusetshenziswa kokupakisha okuphrofeshinali kuvame ukubhekwa njengokubonakaliswa kwekhwalithi yemikhiqizo namasevisi akho.Kodwa akukhona nje ukuphumelela ekuthengiseni - ukubukeka komkhiqizo kufanele kukhange futhi kuhehe futhi.
I-typography ecacile ingaba nomthelela ekwakhiweni kwephakheji yakho kanye nendlela umkhiqizo obukeka ngayo eshalofini lomthengi.Ngokusebenzisa amafonti nemibala ecacile, umkhiqizo wakho uzobukeka ukhanga futhi ubonakale kalula kubathengi.Ngokusebenzisa abaklami bokupakisha abangochwepheshe, ungaqinisekisa ukuthi okuqukethwe kwamaphakheji akho namalebula kuvezwa ngendlela ekhangayo.Ukupakisha kwakho kuwumbono wokuqala amaklayenti akho okungenzeka azowuthatha emikhiqizweni yakho, futhi into eklanywe kabi noma ebekwe kabi izoshabalala ngokushesha ibonakale.
Isiphetho
Kufanele upakishe umkhiqizo wakho ngendlela ezokwakha ubudlelwane nabathengi bakho.Lokhu kusho ukuthi umkhiqizo wakho kufanele uhluke, ube nolwazi, futhi uhehe ekusebenzelaneni okuhle kwabathengi.Izindlela ongabonisa ngazo ngempumelelo umkhiqizo wakho emaphaketheni akho zihlanganisa ukusebenzisa izitika ezihlukile ngokwezifiso, ukubeka uphawu lwakho ngokusobala, okuhlanganisa imibala yomkhiqizo wakho ephaketheni, usebenzisa i-typography ecacile, kanye nokutshala imali kumadizayini wekhwalithi wokupakisha kwakho.
Imakethe yakho inganquma kakhulu ukuthi umkhiqizo wakho uzobonakala kanjani ngokuphumelelayo.Umbono wabathengi ubalulekile ekunqumeni isu lokupakisha lomkhiqizo wakho.Kufanele futhi uvulekele ekuzameni imiklamo yephakheji ehlukene nezitayela, ukuze uhlaziye lezo ezisebenza emakethe.Ukuqhubeka nokusebenzisa isu lokumaketha elingakukhuthazi ukuphendula kwabathengi kungaholela ekusebenzeni kabi kokuthengisa.
Isikhathi sokuthumela: Sep-28-2022