Njengoba kunezindleko eziningi ezithinta iphuzu elibalulekile, ukupakishwa komkhiqizo kuvame ukuba yinto yokugcina ohlwini lwanoma ubani mayelana nezinhlelo zokumaketha nezinto ezibalulekile.Kodwa iqiniso liwukuthi ukupakisha kungaba indlela enamandla kakhulu yokuthengisa amakhasimende endabeni yenkampani yakho futhi ukhulise ulwazi lomkhiqizo.
Cabanga ngokuvakasha okuvamile esitolo sakho esikhulu sendawo.Uyibona kangaki imikhiqizo emisha futhi ngani?Ngawo-1990, izitolo zokudla zazinemikhiqizo ehlukene eyizi-7,000 emashalofini azo;kodwa lelo nani selifinyelele ezintweni ezingu-40,000 kuya kwezingu-50,000 namuhla.Ngakho-ke umkhiqizo ugqama kanjani emncintiswaneni?
Faka i-Brand Packaging and Design
Yini okudingeka uyicabangele lapho ukhetha isu lokupakisha lomkhiqizo wakho?Siqondise okhiye abaphezulu abangu-4 bempumelelo: ukukhulisa ukuqwashisa ngomkhiqizo, ukudala idizayini ekhumbulekayo, ukuxoxa indaba enhle, nokuphusha izimemezelo ezifika ngesikhathi.
1. Ukuqwashisa Ngomkhiqizo
Seludume kangakanani umkhiqizo wakho?Uma ibhrendi yakho isivele iphumelele futhi inobukhona bebhrendi obuqinile, kungaba yinto embi ukuxova ngefomula eyimpumelelo.Uma usanda kukhulisa umkhiqizo wakho, sikhona isikhala esiningi sokuzama izindlela ezihlukene zokwandisa ukuqwashisa ngomkhiqizo.Enye indlela yokukhulisa ukuqashelwa komkhiqizo ukusebenzisa izinhlobonhlobo zokupakisha ukusabalalisa ilogo yomkhiqizo kuyo yonke imakethe.
Khumbula ukuthi ukungaguquguquki kuyisihluthulelo sokwandisa ukuqwashisa komkhiqizo wakho.
2. Ukuklama
Indlela yokubona idizayini enhle iwukucaca nokulula kwayo.Idizayini kufanele icace ngokuthi uyini umkhiqizo, futhi iphakheji kufanele itshele umthengi ukuthi yini engaphakathi.Ungazami ukuhlakaniphe kakhulu noma okungahleliwe uze udide umfundi ngenkathi uzama ukuba nomthelela eshalofini.Tshala imali ekudaleni izinto ezibonakalayo ezibonakalayo, gqama eshalofini futhi mhlawumbe umkhiqizo wakho uzothengwa ngokukhethekile ngevelu engezwe ngamaphakheji amahle noma aklanywe kahle.Idizayini nayo idinga ukusebenza ngoba awufuni nakanjani amakhasimende akho abe nolaka lwephakeji njengoba ezabalaza ngokungaphumeleli ukuvula lokho akuthenge kuwe.
3. Ukuxoxa izindaba
Isihluthulelo sanoma iyiphi indaba yomkhiqizo omuhle ukwethembeka nobuqiniso.Ufuna amakhasimende ezwe ukubandakanyeka ngokomzwelo kumkhiqizo wakho.Lokhu akusho ukuthi udinga ukudonsa izintambo zenhliziyo ukuze ikhasimende likhale lapho libona umkhiqizo wakho - amakhasimende amaningi azokwenqaba amasu akhohlisayo aphezulu.Ukuze amakhasimende azibandakanye ngokomzwelo nomkhiqizo wakho, udinga ukuwatshela indaba ngakho, ukulandisa okuveza isizathu esiphoqayo sokuba bakukhathalele.Uma usebenzisa ithoni elungile ne-arc yokulandisa, izoshanelwa endabeni yomkhiqizo wakho.Futhi lokhu kuhlanganyela kungakhokha: ngokolwazi oluvela ku-Disney Institute, lapho ukhetha phakathi kwemikhiqizo, umthengi ohileleke ngokomzwelo unethuba eliphindwe kathathu lokuncoma futhi athenge kabusha umkhiqizo wakho.
4. Izimemezelo
Okokugcina, uyidlulisela kanjani kahle yonke imininingwane ofuna ukuyithola ku-radar yekhasimende?Ungase udinge ukwenza isimemezelo nganoma yini kusukela ekuthengisweni okuzayo noma amaphromoshini, ulondoloze amadethi omcimbi ohleliwe, noma izinto zokutholakala okulinganiselwe.Ungasebenzisa amalebula ukuze wazise ikhasimende nganoma yiziphi izimemezelo ezifika ngesikhathi noma ulwazi.Lezi zingasetshenziswa ngokuqondile emaphaketheni akho akhona bese ziyekwa ukusetshenziswa uma umcimbi noma ukutholakala sekuphelelwe yisikhathi.Noma ungavele ushintshe ukupakisha kwakho ngokuphelele ukuze uphromothe umkhiqizo wakho we-edishini elinganiselwe.
Ungayisebenzisa Kanjani Idatha Ngamakhasimende Akho
Imibala yokupakisha nayo inethonya elikhulu ezinqumweni zokuthenga zamakhasimende.Uma wazi okwengeziwe ngazo, kulapho ungakwazi khona ukunquma kangcono ukuthi yimuphi umbala ozozibangela ekuphenduleni ngokomzwelo.Okuluhlaza okwesibhakabhaka okukhanyayo, isibonelo, kungase kubonakale njengokudlala kakhulu, kuyilapho umthunzi ojulile ohlaza okwesibhakabhaka udlulisela ukwethembeka nokuphepha.Kunezinkulungwane zezifundo ezihlaziya i-psychology yemibala.Yenza ucwaningo ukuze ufunde kabanzi mayelana nokuthi imibala isho ukuthini kubathengi ukuze ukwazi ukwenza ngendlela oyifisayo ukupakisha kwakho.
Ungayisebenzisa kanjani futhi idatha yokuthengisa ukuze wandise amasu akho okupakisha?Ukulinganisa indlela abathengi abaziphatha ngayo—nokuthi bathenge ini — ezingeni lesitolo kuseyindlela engcono kakhulu yokunquma impumelelo futhi kukuvumela ukuthi usabele ngesikhathi sangempela ekusebenzeni kwangempela: Ungenza ama-tweaks okupakisha futhi ubone ukuthi yiliphi isu eliletha imiphumela engcono kakhulu.
Ungakwazi futhi ukusebenzisa idatha yakho yokuthengisa ukuze uqondise izimakethe ezithile ngamaphakheji angokwezifiso.Isibonelo, izinkulungwane zeminyaka zinganyakaziswa imibala yemfashini nemifanekiso egqamile, kuyilapho amakhasimende amadala angase aqinisekiswe ngohlelo lombala olugunyaziwe njengomnyama, ompunga, nomhlophe.
Nakuba kungase kubonakale njengokungabalulekile kakhulu kunezinye izinhlelo, ukupakisha kungaba indlela enamandla eyingqayizivele yokuxhumana namakhasimende akho, ukukhulisa ukuqwashisa ngomkhiqizo futhi kuqinise isithunzi esiqinile.Qiniseka ukuthi uyisebenzisa ngokugcwele.
Isikhathi sokuthumela: May-16-2022